Our History

Our Founders

Gold Team

Charlie Jeff

Gerken & Associates has been a constant real estate service provider to Branson and the surrounding communities since 1975.

In 1976, Duane and Kay Gerken, the firm’s founding brokers, purchased a Century 21 franchise, which they and their team promoted for over 25 years.

From high interest rates, to deregulation and ‘Black Monday’, Gerken & Associatesreal estate had its trials and tribulations in the 1980’s. However, Gerken & Associates prevailed as the leading Branson real estate agency dedicated to serving to the fullest all while giving back to the community.

During this time, both Duane and Kay Gerken, served individual terms as local Realtor board Presidents and the Gerken & Associates sales team began filling up the office walls with Quality Service and Million Dollar Sales Club Awards.

One decade led into Branson C21 teamanother as Gerken & Associates assisted with the substantial transactions of the residential and commercial boom that hit Branson during the roaring 90’s. By 1992, the firm had grown in size and doubled its office space.

In 1998, Charlie & Jeff GerkenDuane Gerken was elected President of the Missouri Association of Realtors, an organization boasting over 23,000 members. Kay was elected President in 2004, placing them both in history as one of only two Realtor husband and wife couples to achieve such honors from the State Association!

After 27 years of gaining a reputable name in the Tri-Lakes area community, the firm left the Century 21 franchise, and in 2002 returned independent. Included in this transition, were agents who even today continue to be a part of the Gerken & Associates sales team.

In 2005, both Charlie and Jeff Gerken, brothers and best friends, joined their parents as Brokers and Partners to help lead the firm into the next generation. Having both completed college at Missouri State University and enjoying successful careers in marketing and management respectively, the brothers brought their skills to the firm’s business plans.

In doing so, Gerken & Associates remains the oldest continuously owned real estate firm in Branson, Missouri.

Located on West Highway 76, in the Branson Heights Shopping Center, Gerken & Associates expanded their office to four times its original size in 2007. However in 2012, a devastating tornado hit Branson and completely destroyed their office – which had been in the same location for 37 years! Within 8-hours of the destruction, Gerken & Associates pulled themselves out of the rubble and moved into their current location, The Branson Financial Center, Suite #101, located at 500 West Main, near downtown Branson.

Determined not to let the 2012 tornado challenges set them back, this very same year, Gerken & Associates recorded their biggest sales volume in the history of the firm! Today, Gerken & Associates continues to be a major powerhouse in the local real estate market. If you’re in the market to buy or sell; choose the firm that’s sold half of Branson. Twice!